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Ireland's love affair with radio continues

Ireland's love affair with radio continues

Irish people are continuing to choose radio as their audio companion every day.

According to the latest JNLR stats published earlier, 82% of Irish adults, aged 15 and over, tune into Irish radio on a daily basis.

The research also looked at consumption of audio content and share of audio listening. Live radio has 88% share of audio consumption in Ireland, compared with 8.6% share for listening to own music and 2.6% share for streaming music.

For younger adults aged 15-34, live radio accounts for 74% of their time spent listening to audio.

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There's no battle of the sexes when it comes to love for radio either! Listenership across the country is made up of 51% female and 49% male. This audience is spread across the country with 64% of the listenership in urban areas and 36% in rural areas.

Radio is often described as the "original social media" and Irish radio has certainly left an imprint on social media channels with over 7 million social media connections for Irish radio stations across Facebook, Twitter, Instagram and Snapchat.

The Joint National Listenership Results issued today by Ipsos MRBI cover the period October 2015 - September 2016.

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