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Tesco boss tells customers to refrigerate their bread for one key reason

Tesco boss tells customers to refrigerate their bread for one key reason

Tesco chairman John Allan has advised people to keep their bread in the fridge in a bid to save money and reduce food waste.

Mr Allan told the BBC that best before dates are "over-conservative" and that refrigerated bread can last well past its sell-by date if kept in the fridge.

The message follows news that the price of 30,000 daily grocery items is up 1.7% year-on-year in Ireland.

The Tesco boss believes the increased costs of essentials will result in a reappraisal of best by dates on a whole host of grocery products.

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"There is a re-appraisal going on at the moment about whether sell-by or eat-by dates are over-conservative, and I think thatโ€™s going to change in the years ahead", he said.

He continued: โ€œI know I can keep bread in the fridge for quite a long time beyond its official life and I think savvy customers realise that as well.โ€

Despite increased raw material and transport costs, Allan says Tesco will continue to pull down prices whenever it can.

Photo byย Magda Ehlersย fromย Pexels

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