Amazon has opened a salon in east London.
Customers at the salon can try on virtual hair colours using an augmented reality colour bar and shop for products using displays and QR codes.
The salon will offer traditional styling with professional stylists from Neville Hair and Beauty.
Amazon's tentacles are getting harder to escape—the company just launched a hair salon in London
- Will use AR to show different hair colors
- Customers can point to a product they're interested in and its info will pop up on a screen
- Open to the public in the coming weeks pic.twitter.com/dokWNMpXN0
— Morning Brew ☕️ (@MorningBrew) April 21, 2021
Amazon has also recently opened its first convenience stores in the UK, and it has three Amazon Fresh sites operating across London.
It currently has no plans to launch additional salons outside the UK but watch this space!