If you've been a little perplexed by the latest viral videos from Joe Lycett, you're not alone.
After 'shredding £10,000' of his own money, the comedian and entertainment personality Joe Lycett has since revealed all is not as it had appeared.
Lycett posted a video of himself supposedly destroying the cash on Sunday after David Beckham failed to respond to his ultimatum to drop his Qatar ambassador role in support of LGBT people.
Today (Monday) the comedian confirmed he had in fact donated the money to charity and that destroying the cash would have been "irresponsible".
In a video posted to his Twitter account has said: "The truth is, the money that went into the shredder was real, but the money that came out was fake.
"In fact, the 10 grand had already been donated to LGBTQ+ charities before I even pressed send on the initial tweet last week."
"I would never destroy real money," he told his followers, "I would never be so irresponsible."
Addressing Beckham directly, he added: "I never expected to hear from you - it was an empty threat designed to get people talking.
"In many ways, it was like your deal with Qatar, David - total [rubbish] from the start."
The following video contains some strong language.
— Joe Lycett (@joelycett) November 21, 2022
The since widely shared video ended in (actually) shredding Beckham's Attitude magazine cover, the first gay magazine to shoot a premier league star.
And, below, the Joe Lycett video from Sunday which appears to show him shred £10,000.
“A platform for progress” pic.twitter.com/EeMelv01nu
— Joe Lycett (@joelycett) November 20, 2022
Since Sunday, the publicity campaign has attracted a mixed reaction of both support and criticism amid a World Cup shrouded in controversy.