Ever needed a good cuddle, but you've no partner or pet to oblige you?
A new UK business is now running "cuddle parties" and "cuddle therapy" for those who crave a good cuddle, without the sexual undertones.
Trevor(also known as Treasure)began Embrace Connections to offer people the connection and intimacy they may be missing. A qualified yoga teacher, he became a professional Cuddle Therapist in 2022. "I know that touch, movement and the somatic experience are powerful tools for understanding ourselves," says Trevor. "Physicality and nonverbal communication can help us reach greater depth and insight than words alone."
According to the Embrace Connections website, you can book a one or two hour session of "cuddle therapy" for approximately €85 per hour. "Cuddle Therapy gives emotional, mental and spiritual support, and regulates the body through platonic intimacy and non-sexual touch", says the site.
Trevor, who is originally from Canada, but now lives in the U.K., told the Metro how Embrace Connections has now run successful "cuddle parties". "The parties have been great, and I think it's a really great way to provide value to lots of people at once," says Trevor. "We have a very mixed group-some people are single and unfamiliar of touch but want to develop comfort. On the other end of the spectrum, there are people who are used to being touched and want more of it. Either way, the participants seem to walk away from it and love it."
You can read more about Embrace Connections and Cuddle Therapy here.