When a retail chain launches a new clothing brand, finding a suitable name can be a tough task.
Some say it's best to stick with a suitably vague and inoffensive moniker à la Tesco's F&F or even Dealz' Pep&Co.
Mr Price, however, has torn up the rulebook with their new clothing line which is being sold in stores right now branded as... Willyfinder.
Yup, Willyfinder.
The clothing brand appears to specialise in eye-catching activewear, producing winter jackets, underwear, ski wear, and even cycle wear.
Now, we know what you're thinking, but we're not sure if going out on a date dressed in your finest Willyfinder garb will have the desired effect...
A quick search on Willyfinder's website reveals that their slogan is 'don't take life too seriously' so maybe the brand name is simply meant to be a bit of craic.
But naturally, Twitter users were quick to pick up on the rather unusual name...
My girlfriend just sent me these photos.On sale in Mr price, what an apt name! Willyfinder ?? pic.twitter.com/Yh41dEP9ni
— David Murphy (@David_Mstudio) February 9, 2022
Instagram and Facebook are giving me adverts for Willyfinder - which is apparently a ski-wear company and - they either don't know what they're doing or REALLY know what they're doing.
— Adrian Bradley (@adebradley) February 14, 2022
I FUCKING NEED THIS
— synthdaddy.eth (@robtswthrayguns) February 8, 2022
