ASOS, an online fashion retailer with its headquarters based in London, is being criticised for glamorising suicide.
A belt like latex choker has been deemed 'offensive' and 'insensitive' by customers, who have responded to the clothing accessory on Twitter.
The item, named the 'Hanger Latex Flame Choker', was modeled by a young girl with her eyes closed and her head tilted to the side.
In the photo, that has since been deleted from the website, the model wears the choker as an accessory to a white t-shirt with the slogan 'hanger' stitched in red.
In response to the complaints the product has been removed from the online retailer’s site.
Please tell me at @ASOS are pulling this from their clothing range it's highly #innapropriate #derogatory and #stigmatising @NSUNnews @MindCharity @Rethink_ @TimetoChange pic.twitter.com/nahNhQkuQL
— its_a_boos_world (sen parent) (@KatieAnnSiobhan) January 16, 2018
I lost my brother to a preventable suicide everything apart from sex of the model is the method in how an label hanger on tshirt added to that.
— its_a_boos_world (sen parent) (@KatieAnnSiobhan) January 18, 2018