A phenomenon called "The Phil Collins Effect" has been identified by a group of researchers.
Behaviour experts looked at his career after an online video last year led to a surge in the singer's popularity among young people - greater than in his heyday.
The study found he went through periods of success and decline, which lasted for about 10 years at a time.
Researcher Michael Beverland reckons the trend could see the return of other musicians.
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"The 90s, I mean, he really was the complete opposite of that."
"Commercially, he was in decline, critically he was really lambasted, and treated as something of a joke, and through the 2000's he got rediscovered."
