News

Brown Thomas Customers Outraged With Pricing Error

Brown Thomas Customers Outraged With Pricing Error

A number of Brown Thomas customers were left angry and disappointed by a recent pricing error on brownthomas.com

The luxury department store had advertised Veja trainers at a price of €10 and many customers jumped to purchase the designer shoes at such a bargain price point.

Yesterday morning the retailer then issued a statement regarding a pricing error, adding that orders purchased at "reduced prices" would be cancelled.

Advertisement

Customers felt the department store was wrong to not honour the sale and expressed their outrage on Twitter."You offered goods at a price, customers agreed to your price and - crucially - paid it. They honoured their part of the contract. You must now honour yours and fulfil these orders," wrote one user. "This is a publicity & marketing disaster" tweeted another.  "In the long run, it would likely pay to honour your sales made today."

Brown Thomas has now tweeted a link to their order processing Ts&Cs, which state that items may not be accepted if a pricing error is identified. The store has since offered a 20% discount on the next purchase to customers affected by the pricing errors.

Advertisement

Advertisement