A number of Brown Thomas customers were left angry and disappointed by a recent pricing error on brownthomas.com
The luxury department store had advertised Veja trainers at a price of €10 and many customers jumped to purchase the designer shoes at such a bargain price point.
Yesterday morning the retailer then issued a statement regarding a pricing error, adding that orders purchased at "reduced prices" would be cancelled.
To our customers, please note we experienced a pricing error on our website this morning. Orders sold at an incorrect price will be cancelled as per our terms and conditions. We are investigating this technical issue and apologise for any inconvenience.
— Brown Thomas (@brownthomas) August 31, 2022
Customers felt the department store was wrong to not honour the sale and expressed their outrage on Twitter."You offered goods at a price, customers agreed to your price and - crucially - paid it. They honoured their part of the contract. You must now honour yours and fulfil these orders," wrote one user. "This is a publicity & marketing disaster" tweeted another. "In the long run, it would likely pay to honour your sales made today."
Brown Thomas has now tweeted a link to their order processing Ts&Cs, which state that items may not be accepted if a pricing error is identified. The store has since offered a 20% discount on the next purchase to customers affected by the pricing errors.