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#DontBeDick: New campaign tries to encourage coffee drinkers to think again

#DontBeDick: New campaign tries to encourage coffee drinkers to think again

Three local authorities in Dublin have launched a major awareness campaign to highlight the serious problem caused by disposable coffee cups.

The β€˜Don’t Be Dick’ campaign highlights how careless actions can have serious consequences on the environment, and asks consumers to think about their coffee drinking habits in a new way.

Video by Dublin City Council and JWT Folk.

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Most disposable cups are made from paper with a plastic lining to make them waterproof in order to hold hot drinks. As a result, this makes them unsuitable for recycling in Ireland.

With Irish people using in excess of 200 million disposable cups every year this is having a seriously negative impact on our environment.

The hashtag #DontBeDick is being used on social media to promote the campaign.

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Speaking about the campaign Edwina Dunford, Environmental Education Officer for Fingal County Council said:

β€œIt just makes sense - using your reusable cup allows you to have your coffee, your way, every day, and at a better price.”

The new campaign runs for three weeks from June 20.

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