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First dedicated LEGO store in Ireland opens tomorrow

First dedicated LEGO store in Ireland opens tomorrow

The first dedicated LEGO store in Ireland opens tomorrow and preparations are well under way.

Near the top of Dublin's Grafton Street, it claims to be a retail-entertainment experience for fans.

Big queues are expected to form early tomorrow morning as LEGO fans try to get a first look at the new shop.

A wrist band system will be in place from 8am, and there’s going to be a time limit for browsing of 30 minutes.

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Natalie Stojovic, LEGO global head of retail, explains why now and why Dublin.

"We have always had a loyal fan base here in Dublin.

"We are delighted to be opening this store to give both our current and our future fans a great brand experience.

"We celebrated our 90th anniversary last week and having provided 90 years of play to fans, it seemed like the perfect opportunity."

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Isabelle Graham, LEGO Ireland and UK Marketing lead says the shop has a nod to local culture.

"Like the Irish musicians or the camogie player upstairs, there is a lot to discover."

Parts of Dubiln that included at the store are a model of the Poolbeg Towers, the Aviva Stadium, a very big LEGO camogie player that shouts 'Up the Dubs' and a large Dublin mural.

The shop opens to the public to morrow morning, and a managed queuing system will be in place for the weekend too.

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Photo with thanks to Bill Toenjes/Flickr

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