US communications analytics and advisory firm PublicRelay has announced plans to establish a media analytics centre in Waterford City creating approximately 40 jobs over the next two years.
Founded in 2008 and with operations in Denver, San Diego, and Portland, PublicRelay is headquartered in Tyson’s Corner, Virginia and provides clients with insights based on their media coverage in print, online, broadcast, and social media.
The company opened its first European office in Dublin in 2018, followed by its Cavan site in 2019.
PublicRelay’s expansion in Waterford City is now their third site in Ireland.
Tánaiste and Minister for Enterprise Trade & Employment Leo Varadkar said:
“I’m really pleased PublicRelay has chosen Waterford City as the location for its new media analytics centre, which will create 40 new jobs over the next couple of years. It’s a real sign of the company’s confidence in Ireland and the wealth of talent we have here. Thank you to the team for their continued commitment and investment and the very best of luck with this latest expansion.”
PublicRelay will operate on a hybrid basis with its South-East Hub located in BoxWorks 2, a co-working space in Waterford City.
Waterford Senator John Cummins said:
“It is fantastic to see another IDA jobs announcement for Waterford on the back of a very strong pipeline of delivery in 2021. I want to personally wish the company every success as they grow their team in Waterford."