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MEP concern over EU rule on Irish Radio ads

MEP concern over EU rule on Irish Radio ads

An Irish MEP has called on the EU Commission to revise rules concerning radio adverts.

Brian Hayes is supporting the Independent Broadcasters of Ireland (IBI), in their fight against EU advertising rules. which state that all "terms and conditions" must be read at the end of every radio ad promoting a financial service or product.

The rules state that all "terms and conditions" must be read at the end of every radio ad promoting a financial service or product.

Mr. Hayes spoke to Beat News and he expressed his concern over radio stations losing money due to the regulation.

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"This is an issue that has been brought to my attention by radio advertisers and radio stationsย acrossย Ireland.

"It concerns a directive that was passed here in Brussels some years ago, called the 'Consumer Credit Directive'."

"It basically requires that if you're advertising something to do with a credit agreement, you have to put the 'terms and conditions' into that advert."

Radio stations make the point to me that they're losing a lot because television, print, and social media can put these terms in very small print at the bottom of a screen.

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"However, in radio, you actually have to physically put that information out there."

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