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Primark launches first ever menopause range

Primark launches first ever menopause range

Primark has launched its first collection of nightwear, underwear and base layers which use the latest product innovations including anti-flush technology, cooling yarn, odour control, and temperature control designed to relieve symptoms such as hot flushes and sweating that are associated with menopause.

This launch is the latest in a series of bespoke products specifically designed to support women from different life stages.

The range is aimed at supporting customers who are looking for comfortable, affordable and effective clothing and nightwear that looks stylish and feels cool.

The lightweight, soft-touch fabric in the collection uses clever technology to regulate body temperature. Using a complex mix of yarns, the fabric absorbs heat from the surface of the skin during hot flushes then releases warmth during the chill that follows.

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Simultaneously, the innovative material wicks away excess moisture, controls odour and has an anti-bacterial coating, leaving the wearer feeling fresh during the day or helping aid a more comfortable night’s sleep.

Overall, the 14-piece range offers affordable basics that can be layered into an existing wardrobe as the foundation of any outfit. Base layer pieces include shaping leggings and anti-chafe shorts right through to sleek slips, tees and cami tops.

In underwear, there’s a choice of high-waisted or mini briefs, as well as supportive but soft non-wired bralettes, with a flattering v-neck design that are perfect for sporting under tops and dresses.

Nightwear options range from matching pyjama separates that can be worn together or alone, as well as slip-on nightdresses.

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https://www.youtube.com/watch?v=dGMATsf1lwM

With prices ranging from €8 – €14 the collection launched in selected stores globally on 5th September. The new collection will be supported by social media and in-store marketing that will provide more information on the topic of menopause.

 

Image: Primark Youtube screengrab

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