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Radio listenership increased during the pandemic

Radio listenership increased during the pandemic

Listenership to radio stations increased in the pandemic while it played a key role in fighting misinformation.

A study by Learning Waves and DCU also found the medium helped support communities and give them a platform over the past two years.

However, the sector faced a lot of economic issues with the effective collapse of advertising revenue overnight.

Colm Kearns is author of the report from DCU's Fujo Institute, he says radio helped a lot of people.

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"Listenership went up during the course of the pandemic and so too did the amount of content across all sectors; across website content, across on-air content, across podcast content, they all went up during that time.

"There was very much a sense of staff in the industry rising to the occasion to provide enough reliable information for people."

 

 

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Photo: Pexels Images

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