Apple wants in on social video sharing — just not with its own social network.
The company just announced a new Apple-made app called Clips, which borrows features from Snapchat, Instagram, Vine, Prisma, iMovie, and Qwiki (remember that one?), and puts them all into a video-making mobile app that’s completely separate from Apple’s core camera app on iPhone and iPad.
It’s been long overdue, and also, long-in-the-works: it was first reported last summer that this kind of app was being developed, with Apple looking for ways to up the value of its existing iPhone hardware while simultaneously developing technology that could be enhanced by new cameras or sensors down the line.
It’s still not a social network all by itself, but the Clips app shows that Apple is eager to remain a part of the conversation.