Following Facebook’s lead, Nike has taken its first steps into the metaverse. The company has filed several new trademarks in the US this week that indicate its intent to make and sell virtual Nike-branded sneakers and apparel.
According to the U.S. Patent and Trademark Office, Nike filed applications on Oct. 27 for “Nike,” the brand’s famous slogan “Just Do It,” and its swoosh logo. The following day, two more applications, for the “Air Jordan” and “Jumpman” logos, were filed. In total, seven different applications have been submitted.
The company didn’t immediately respond to a request for comment on its future plans. However, people familiar with its strategy said the space is a priority for the brand and consumers can expect to see more virtual rollouts in the months ahead.