Online game set to drive road safety message home for young drivers in the South East

Online game set to drive road safety message home for young drivers in the South East

An innovative online game aimed at the South East’s young driving population has been launched.

The game is playable on mobile, desktop & tablet, and features characters such as Ed Steerin, Kelly Cardashian and Conor McRevver.

Players are challenged to drive on a virtual road for as long as possible with one point being awarded for every second of driving.

The difficulty of play changes frequently through real-life driving scenarios such as changing weather conditions and hazardous objects.


If players don’t successfully combat the obstacles, they are knocked out.

The safest, most skilled drivers will then be placed on a nationwide leaderboard hosted on Facebook – giving you the opportunity to win weekly prizes such as meal vouchers, cinema tickets and tech goodies.

The Game reminds players that the RSA considers human behaviour to be the primary cause of 90% of collisions on Irish roads, with distracted drivers contributing to more than 1,400 fatal and injury collisions each year.

The game’s focus is to alert younger drivers to the most recent Irish road safety statistics from the RSA throughout, compelling players to be more aware of dangers on the roads and alter their real-life driving behaviour.


Alex Todd, of MCL Insurance, the operators of said: “Players will have a lot of fun with this game. It’s challenging and a little bit addictive with well thought-out characters and obstacles.

“We are proud to introduce this game to young drivers today, not only for its impressive gameplay but the noble purpose at its heart.

“Young people who have recently passed their test are understandably excited about getting on the road, but they are not necessarily thinking about the very real dangers that exist when driving.

A key focus for is to communicate with young drivers about the dangers on our roads and the game provides a great platform to highlight common distractions amongst young drivers such as using mobile phones, drink driving and speeding.


It’s the perfect way to say, ‘yes it is fun to go out and drive but it’s important to know the dangers as well.” entered the market as Ireland’s first dedicated telematics insurer in 2013 with a product where premiums are based on actual driver behaviour.

To play the game visit, and to keep up to date with the leaderboard follow @BoxyMo_ie on Twitter, on Facebook and @boxymo_ie on Instagram

For more information on telematics and tips on how to improve driving performance visit

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