Reddit has acquired Dubsmash, a short-form video social platform.
Dubsmash will continue to exist as a separate platform and brand, but its software will be integrated into Reddit.
Reddit has allowed video uploads since 2017, but its video-editing tools are limited.
Dubsmash has declined to share its total number of users, but its share of the USA's short-form video market is second only to TikTok.
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Reddit specifically cited Dubsmash's user base as a reason for its acquisition.
