Sony's launched a new line of Cheerios-shaped wireless headphones.
They're aimed at those of us who want to be able to listen to our music or podcasts - while also keeping an ear over what else is going on around us.
The new wireless headphones are called LinkBuds, and their slogan entails the words 'Never Off'.
According to their website, the user will always be connected with everyday life while feeling nothing in their ears.
— Sony (Japan) (@sony_jpn) February 16, 2022
The ring-shaped speaker allows external sounds to pass through.
Other companies have taken different approaches to achieve that - with tools like a transparency mode that amplifies ambient sounds.
The earbuds come in white or black colour and are priced at £149.
Image: Sony Japan