Tech

Ultra-personalised playlists for Apple Music users as tech giant acquires AI start-up

Ultra-personalised playlists for Apple Music users as tech giant acquires AI start-up

Apple has acquired AI Music, a startup that uses artificial intelligence to generate personalised soundtracks and adaptive music.

AI Music can generate dynamic soundtracks that change based on user interaction, for example, it can adjust its tune based on a listener's heartbeat.

The company previously advertised its technology as a way for advertisers to create audio to match user context and moods.

There are many ways Apple could use this technology, for example, it could provide royalty-free songs for slideshows or music for Apple Fitness+.

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