Facebook now has all the major music labels behind its recent initiative to use licensed music in videos posted by users on Facebook, Facebook Messenger, Instagram, and Oculus.
Warner Music Group has announced that it’s reached a deal with Facebook to add its artists to the mix, joining Universal Music Group and Sony / ATV Music Publishing. As with those earlier agreements, Warner’s stable of musicians and songwriters will earn royalties from fan-created videos featuring their work.
The obvious benefit for Facebook and Instagram users is that their videos won’t automatically get pulled down over copyright violations if they include portions of licensed tunes.
That, in turn, might make people more likely to actually create and share things on Facebook — something the company really wants to see more of.