There is controversy over a number of underwear posters at Dundrum Town Centre in Dublin.
They feature models posing suggestively in lingerie.
The ads are to promote luxury underwear brand Agent Provocateur which is launching a pop-up shop at House of Fraser ahead of Valentine’s Day.
However, a group of parents believe the ads are too suggestive for such a public place.
Shoppers in Dundrum were asked if the posters were too suggestive and there were mixed opinions.
"Probably it is [too suggestive]," said one shopper. "But that's just the world is now."
Another shopper felt the photos were not appropriate.
She said: "You can see her bum. It is [too suggestive]. I think it is. I was coming out here with my son. And I was like 'bloody hell'. It's a bit much."
However, not all shoppers agreed.
One said she has seen worse photos, saying: "She's quite covered."
Another said he didn't even notice the poster.
