Snapchat’s latest update on iOS and Android now lets users do what brands can already do: link a website to your snap. Now your friends just have to swipe up to view whatever you link in Snapchat’s internal browser.
After this weeks update, users can just tap a little paperclip icon located in the Vertical Toolkit and type in a link, which sounds a lot like what you can do in Instagram already if you’re a publisher or have a verified account.
Other new features in the update include backdrops, voice filters, and on-demand geo filters.
Backdrops allow you to cut a selected area from your snap and put a colourful pattern on it, using the scissors icon.
Just like regular Snapchat filters, the selection of backdrops will rotate daily.