Netflix has been forced to edit out a phone number that appears in its new series 'Squid Game'.
It's after a woman in South Korea was bombarded by calls by having the same number which appeared on the programme.
Characters in the show are given a number to contact if they want to take part in a survival challenge.
But those digits are real, with a businesswoman saying a deluge of calls from fans has made it hard for her to go on with daily life.
“This is a number that I’ve been using for more than 10 years, so I’m quite taken aback. There are more than 4,000 numbers that I’ve had to delete from my phone,” the businesswoman told the South Korean newspaper Money Today.
“At first I didn’t know why, but my friend told me that my number came out in Squid Game and that’s when I realised,” she said, adding that some pranksters asked in the dead of night “to join Squid Game“ before hanging up.
In a statement, Netflix asked fans to refrain from prank calls and messages. “Together with the production company, we are working to resolve this matter, including editing scenes with phone numbers where necessary,” the company said.
The show has become one of the most binge-able programmes on Netflix, topping the popularity charts in over 90 countries since its launch.
The drama is a commentary on social inequality, in which contestants compete in children's games, with the prize of 45.6 billion Korean won on the line (€33.1 million) while the are losers killed in uncompromising and violent ways.