TikTok is beginning to dip its toes in longer content, with the platform’s latest update extending the maximum length of a video to ten minutes.
The app is primarily considered a short-form video platform. But now, it is taking on the likes of YouTube, Facebook, and Instagram in welcoming content up to the double digits.
Initially, TikTok copied the format of video apps that came before it, allowing us to upload videos up to a minute-long like Musical.ly and Vine – the app was officially launched internationally in 2017.
In July of last year, the developers tripled the max video length to 3 minutes and now less than a year on, it has been drastically increased yet again.
TikTok creeping in on YouTube territory
I can now upload videos up to 10 minutes long pic.twitter.com/P2Mbf4ygWV
— Matt Navarra (@MattNavarra) February 28, 2022
In a statement released to The Verge, a rep for TikTok said: “We’re always thinking about new ways to bring value to our community and enrich the TikTok experience.
“Last year, we introduced longer videos, giving our community more time to create and be entertained on TikTok," they continued.
"Today, we’re excited to start rolling out the ability to upload videos that are up to 10 minutes," the representative announced, "which we hope would unleash even more creative possibilities for our creators around the world.”
Users were notified of the update with an in-app message that read: "Upload videos up to 10 minutes long from your device. Make sure you're using the latest version of TikTok before trying out the feature on your app tiktok.com."