It seems we really are a nation of breakfast lovers with only two in ten of us who don't eat breakfast every day.
Nearly half of us who do skip breakfast claim 'lack of hunger' as a reason to skip the most important meal of the day.
While some of us might not feel the hunger pangs first thing in the morning, a balanced breakfast is recommended to boost your intake of several important nutrients.
Research also shows a good balance of carbs, protein and fruit kick starts your metabolism and provides you with the energy needed for the day ahead.
97% of those over-65 eat breakfast every day with only 70% of 18-24 year olds eating breakfast everyday
48% of those who don’t eat a regular breakfast don’t do so because they are never hungry in the morning
62% of Irish adults believe having a good and balanced breakfast is very important and put time aside each morning for breakfast
Just over a third of 25-34 year olds reach for the old reliable every morning. For the 41% of people who are too busy in the morning to eat breakfast, breakfast bars are a great option to pick up on the go and it seems the younger age group is well aware of this, with 59% of 18-24 year olds considering breakfast biscuits as their breakfast of choice when they're 'on-the-go'.
The research was conducted by Empathy Research on behalf of belVita Breakfast.