All because the lady loves... a fireman.
Patrick McBride - a firefighter from Liverpool - has fought off more than 20-thousand hopefuls to become the new Milk Tray man.
Cadbury's is reviving the character in its adverts for the chocolates.
The 39 year-old father-of-two caught the judges attention by doing a fireman's lift in his audition.
"I decided to put my full fire kit on and asked if anyone minded a fireman's lift, and presented a box of Milk Tray."
Cadbury launched the search last year for a new recruit to don the black polo neck and Patrick ticked all the boxes.