Education is the key to fighting Ireland's obesity epidemic.
One in four adults here are living with obesity, with a quarter of our children also obese or overweight.
That's the warning from Dr. Andrew Hogan from Maynooth University, as the college today hosts a seminar today examining the issue.
Dr. Hogan says prevention and education is the only way to address the problem:
'There's still this culture out there that obesity is the fault of the individual. Now we know the science doesn't support that so it is no longer as easy as just loose weight. So this is a disease that is essentially not curable so we want to present the science that supports that and debunk the fact that this is a personal choice.'