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Taoiseach's department increases spend on advertising by 250%

Taoiseach's department increases spend on advertising by 250%

The amount spent on advertising by the Taoiseach's department went up by over 250% last year.

There are reports this morning that it increased from €71,000 in 2017 to €1.8 million the following year.

The government's Strategic Communications Unit was launched in early 2018 but wound down a few months later after it was accused of being a spin unit for Leo Varadkar.

The figures show a total of €7 million was spent on social media, online and print advertising and marketing by government departments last year, according to The Times Ireland.

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“It is evident to me, as something established on my watch, we are now at a point that it has become a distraction to the workings of Government,” the Taoiseach told the Irish Examiner last year.

“If I am spending 15% or 20% of my time dealing with queries about a communications unit in my department, that is distracting me from the things I think are much more important,” he added.

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