Spotlight is Snapchat's new TikTok-like feed that lets users watch short, entertaining videos in a vertically scrollable video format.
It will showcase the community's creative efforts, with Snapchat's algorithms surfacing the most engaging Snaps to show to each user on a personalized basis.
Snaps in the new feed will be ranked according to a combination of factors, including negative factors, in a similar system to what TikTok uses for its 'For You' feed.
Spotlight will feature Snaps from both private and public user accounts.
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Snaps from private accounts will have user information removed. The Spotlight feed will also be moderated according to Snapchat's new Spotlight Guidelines.
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