YouTube just announced that the video for Taylor Swift’s latest single “Look What you Made Me Do” had the biggest 24-hour debut in YouTube history.
In its first day, the clip earned 43.2 million views, toppling the previous record holder — Psy’s 2013 video for “Gentleman,” with 36 million views.
The video, in which Taylor Swift plays a villain mocking her enemies and herself, saw nearly 30,000 views per minute on its first day
The track’s lyric video, released last week, also broke YouTube’s lyric video record for most views in a single day. It was viewed 19 million times in its first 24 hours, grabbing a title previously held by Coldplay and the Chainsmokers’ “Something Just Like This".