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McDonald's announces new vegan burger, the McPlant

McDonald's announces new vegan burger, the McPlant

Are you going to try McDonald's vegan burger, the new McPlant?

Fast-food franchise McDonald’s has announced plans to launch a new vegan burger in Ireland after "years" of perfecting the perfect patty.

The new McPlant is set for launch in Ireland in January 2022.

Trials begin at the end of September over in the UK with the new burger.

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Chains in 10 restaurants in Coventry will be the first to try out the vegan-friendly meal with the burger available at a further 250 outlets across the UK from October 13th.

The burger is made with a vegan sesame bun, mustard, ketchup, vegan sauce, onion, pickles, lettuce, tomato and vegan cheese, and will be cooked separately from other McDonald’s burgers and sandwiches using dedicated utensils.

McDonald’s said its first-ever plant-based burger “delivers the same great taste and experience you would expect from a McDonald’s burger”.

The introduction of the new item to the McDonald's menu follows three years of research and development.

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The patty was co-developed with US-based alternative meat brand Beyond Meat and vegan cheese based on pea protein to match the taste of the chain’s regular cheese slices, as well as a new vegan sauce.

McDonald’s UK and Ireland chief marketing officer Michelle Graham-Clare said: “We’re so pleased to be finally launching McPlant in the UK and Ireland.

“As with every McDonald’s offering, we take our time to ensure it meets the highest standards and is something that all our customers will enjoy.

“We are always looking for different ways to innovate and meet our customers’ needs, and with McPlant we have a delicious plant-based burger that will appeal to everyone.

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“Whether you’re vegan or just fancy a plant-based patty, we’re confident you will enjoy the McPlant.”

Earlier this year 800 new jobs were announced by the fast-food franchise in Ireland.

The company says the positions will be in 19 counties, including Carlow, Kilkenny, Tipperary, Wexford and Waterford due to staff capacity increasing in the coming months with the easing of Covid-19 restrictions.

 

 

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