YouTube users are now watching more than a billion hours of videos every single day, the company has announced.
Put back-to-back, that's more than 100,000 years of footage, split between the millions of YouTube users across the world.
The company announced the figure in a blog post published on Monday, but said that the billion-hour milestone was actually reached last year.
YouTube said that it was now focusing more on the length of time people spent watching YouTube videos, rather than the overall views a video received — an internal decision made "a few years back" that it said would help the company understand if users enjoyed a video in question.
YouTube is also making a set of changes in a bid to make its service even more enticing, including the removal of unskippable 30-second commercials as of next year.
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